DCCC Ups Ad Buy by $20 Million
by Jonathan Singer, Wed Aug 02, 2006 at 05:46:35 PM EDT
House Democrats are getting increasingly optimistic about their chances for this fall, so much so that they have increased their television ad buy for this fall by more than two-thirds. Patrick O'Connor reports for The Hill.
The Democratic Congressional Campaign Committee (DCCC) has reserved $51.5 million of television advertising in 32 congressional districts.
The allocation reveals an aggressive posture toward the midterm elections, with 27 Republican-held districts targeted and only five Democratic districts identified as needing the defense of DCCC cash.
The $51.5 million total exceeds previously reported figures by $20 million and confirms that Democrats will be on offense for much of the fall in states such as Connecticut, Indiana, Pennsylvania and Ohio as Republicans circle the wagons to protect their majority in the House.
It's good to see the DCCC expanding the field, though targeting 27 Republican seats when as many as twice that number are either competitive today or have the potential to be competitive.
However, I find it at least somewhat ironic that the DCCC would announce such a large expenditure on the same day that caucus leaders went public with complaints that the Democratic National Committee under Howard Dean was not devoting enough resources to the party's get-out-the-vote effort. If caucus leaders were indeed so concerned as to open up an intraparty rift so close to election day then perhaps one might think that they would announce a major investment in GOTV instead of a big ad buy.
Given the fact that that the Democratic Party's finances are in a better shape than they have ever been before and that Howard Dean is bringing in more hard dollars than any previous party chairman -- in addition, of course, to the party's strong generic congressional ballot strength and lead in polling from individual races around the country -- I think it would behoove party leaders to spend more time trying to create synergies, and thus a robust, united GOTV effort than they do bickering publicly about strategy.Update [2006-8-3 3:31:8 by Jonathan Singer]:Jesse Lee over at the DCCC on the expanding field of races: "Don't worry, still not done."