Liberal Blog Advertising Network Membership Criteria

This post covers the criteria for membership in the Liberal Blog Advertising Network. Now, unlike the New Republic, which endorsed Joe Lieberman for President even though its on methodology said it should endorse John Edwards, I stick to my criteria (that trend setting rag also had an alternative endorsement for every major Democrat in 2004 except John Kerry--good call guys). For any and all who did not know, here are the requirements for entry into the network:
  • 1. The website must be considered a blog, as defined by general community standards of the term. Thus, only the blog section of news sites like Alternet and community sites like Democratic Underground are allowed into the network.

  • 2. Blogads must be the primary advertising service on the blog. We need to grow this company if we are going to succeed.

  • 3. The blog must focus on American politics above all other topics. Having politics be one of the topics on your blog does not cut it. Advertisers must know they are reaching a politically dedicated audience.

  • 4. The blog must have a blogroll, blogwire, or some other means of permanently linking to a list of progressive blogs. You have to be a good blogosphere citizen to join.

  • 5. The website must focus primarily on the production of original content, not just linking to other websites. This helps keep the network focused on blogs rather than other types of sites, and helps prevent copyright violation within the network.

  • 6. The blog must be overtly liberal / progressive in political orientation. Mixed websites that features writers on the left and the right are not allowed in. It is the Liberal Blog Advertising Network after all, and I take a pretty loose definition of the term liberal anyway.

  • 7. The blog must be at least six months old. This is done to ensure that blogs in the network will not shut down on a regular basis.

  • 8. The blog must regularly post new content, defined as five days of posting a week for six months (grace periods of two weeks are allowed when it comes to this in the event of personal business, finals, or some other major event). Our advertisers need to know they are posting on active websites.

  • 9. The blog must prominently feature a link to the order page of the Liberal Blog Advertising Network, preferably the Advertise Liberally button. Promoting the network is part of membership in the network (although, obviously, there is no need to do this until you join).

  • 10. The blog must have more than 2,500 page views a week for two months in order to join the network. Either Blogads or Site Meter traffic is acceptable for this measurement. Our advertisers know that their ads are reaching people.

  • Note number one: If you have invested a lot of money trying to comply with the above rules, and if your website has more than 1,000,000 page views a week, it is possible to negotiate an exception with me. I won't guarantee anything, but if such negotiations are conducted in good faith to try and comply with the network standards said exceptions could greatly benefit both the network and the website in question.

  • Note number two: If you think your website meets these criteria, email me at (I'm done sending out invitations--too much of a hassle). If I think your blog meets these criteria, I'll let you in. If I think your blog does not, I will not let you in. If I am unsure, I'll send my thoughts to Markos and Anna, and we will talk it over. If you disagree with my decision, you are welcome to start your own advertising network on Blogads. Anyone can do that. The netroots have generally been defined by do-it-yourself operations, and the Liberal Blog Advertising Network is no different.
I developed these criteria during the summer of 2005 as I weighed the requests of the many, many websites that sought entry into the network. These are the criteria I have developed in order to try and keep the network strong and membership in the network fair. I remain proud of my efforts. In fact, I think it is right up there with the netroots survey and running for Democratic Party office as my best examples of do-it-yourself activism online. I hope that publishing this list of criteria clarifies the situation for people looking to join the network.

As a final note, whoever was feeding the New Republic their info on the network already knew these criteria. This is because I sent the criteria out to the entire network back in October of 2005, and in the same email I told everyone that Markos and Jerome were on the advisory board. Thus, there was no way to know that Jerome had been on the three person advisory board at one time without also knowing the criteria. I find it interesting that the New Republic choose not to publish the criteria, and that they were unaware Anna had taken over for Jerome. I told that to the entire network, in December of 2005. Funny that whoever is feeding the New Republic with info did not seem to get that email. That certainly narrows down their potential sources quite a bit.

Tags: Blogosphere, Media, Money (all tags)



Ezra said even getting these criteria

Ended up in one hell of a war. This seems really sensible. What kind of opposition did you get to these criteria? Who would say that this wasn't right?

by MNPundit 2006-06-22 09:10AM | 0 recs
Re: Ezra said even getting these criteria
That was a huge headache. However, whatever pain I caused to myself and others at the time was worth it. Now, I can just refer people to the criteria, and be done with it, rather than arguing with several people over email for weeks on end.
by Chris Bowers 2006-06-22 09:18AM | 0 recs
Re: Ezra said even getting these criteria
by kuklachev 2007-09-16 02:25PM | 0 recs
Re: Liberal Blog Advertising Network Criteria

Want to let us outsiders learn a little bit more about Townhouse? Is there also an email list for members of LBAN?

by The Cunctator 2006-06-22 09:14AM | 0 recs
Re: Liberal Blog Advertising Network Criteria
No ecept when I once placed everyone's emails in the CC section of an email instead of the BCC section. Taht was a huge blunder on my part, and caused a lot of people problems.

I have a list of members, but there is no email listserv.
by Chris Bowers 2006-06-22 09:17AM | 0 recs
LBAN listserve

you know, if that's something that people would be interested in, it could be easily set up.

by annatopia 2006-06-22 09:24AM | 0 recs
Re: LBAN listserve
Considering that the Townhouse mole probably came from that list of emails, I'm not sure it is a good diea.
by Chris Bowers 2006-06-22 09:26AM | 0 recs
duly noted

i'm just sayin', if someone wanted to do it, it's not that hard.

but yea, you are probably right.

by annatopia 2006-06-22 09:27AM | 0 recs
Re: LBAN listserve

I don't know if you know about this, but Josh Trevino was name-dropping Townhouse as far back as May 11 in reference to the Online Integrity thing.

And he seems to have had >extensive knowledge of the discussions of Online Integrity that occured at Townhouse.

by Bas O Matic 2006-06-23 10:05AM | 0 recs
Re: Liberal Blog Advertising Network Criteria

Man, I hate the BCC/CC mixup , or the "reply to all" error, or when "reply-to" is invisibly set to the list instead of the sender...

Each time it's a reminder that either I have to be consistent in my public and private emails or I have to be paranoid about security, or just expect that one day something's going to leak.

Anyone who hasn't read Transparent Society really, really should.

by The Cunctator 2006-06-22 09:57AM | 0 recs
Re: Liberal Blog Advertising Network Criteria

Hey Chris, is there a way I can get into the Townhouse list?

For what its worth, when I still had a blog, it met every one of your criteria, except for the Blogads link. But I shut my blog down before you even create dthe network. ;^)

by Hesiod Theogeny 2006-06-22 09:59AM | 0 recs
if anyone

should be on this list it's you hesiod.  you're a goddamn pioneer.

by annatopia 2006-06-22 10:35AM | 0 recs
Hesiod took my blogosphere virginity!

First blog I ever came across. But I guess it's for people who actually have current blogs -- hint hint, bring it back Hesiod.

by MNPundit 2006-06-22 11:55AM | 0 recs
more history

i'd also like to note that - unlike some others - it didn't bother me one bit when you recommended my site for removal from LBAN. i was not blogging regularly and my hit count was not meeting the requirements.  i do remember emailing you and asking what i could do to increase the hits, and you were very generous and gave me some good suggestions.

i think the rules that were eventually agreed upon are absolutely fair, and no, nobody is paying me to say this.  :^)

by annatopia 2006-06-22 09:31AM | 0 recs
Re: Liberal Blog Advertising Network Membership Cr

So why did the mole leak this post by Markos?

by Epitome22 2006-06-22 09:39AM | 0 recs
can you be more specific about content

there's linking to a story in the sclm (or altmedia) where the link is all there is, and there's linking plus commentary. how much commentary on a story is required to satisfy the original content mark. obviously, a lot of us aren't out there doing reporting in asia or the middle east, but also have "original" things to say about reports from those areas. i do a lot of original writing, but also a great deal of linking, often to more than one story in each post i put up.

...but the wapo can lick me, i don't ever link to them. ;-)

by chicago dyke 2006-06-22 09:54AM | 0 recs
Re: Liberal Blog Advertising Network Membership Cr

god blogosphere citizen to join.

God? that seems setting the bar a little high :)

by Alice Marshall 2006-06-22 10:07AM | 0 recs
Re: Liberal Blog Advertising Network Membership Cr

What will Jason Zengerle do with mere facts?

Why it's an insult to his profession, whatever that may be.

by zappatero 2006-06-22 10:23AM | 0 recs
Re: Liberal Blog

said this on other thread- but this posting is a good thing regardless of TNR- you may want to keep a permanent link on your site to these sorts of things because transparency will reduce efforts by others to disparage your efforts. This way anyone really looking to find the truth will know that they (your detractors) are lying by merely clicking a link

by bruh21 2006-06-22 10:38AM | 0 recs
Re: Liberal Blog

Yea, definitely make this a permanent link somewhere.

I know I don't go here as much but I've had a busy summer.

by kydem 2006-06-22 11:29AM | 0 recs
A Canadian test run?

Any interest in trying this with a Canadian political blog?  Presumably I would have the same sorts of readers; they just follow Canadian instead of American politics.  Canada is a smaller market, but I think I get more hits than some of the blogs in the organization.

by Jason Cherniak 2006-08-08 07:51PM | 0 recs
Re: Liberal Blog Advertising Network Membership Cr
I have come across the website occasionally and got very interested. Found many useful materials.Looked through the archive with pleasure. 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by kuklachev 2007-09-16 02:26PM | 0 recs


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