James Carville's Consultant Con
by Chris Bowers, Wed Nov 15, 2006 at 11:29:25 AM EST
However, there is a serious problem with many of the television advertisements that Democrats run. That is why on MyDD we set up Adwatch in order to monitor if the money we raised for campaigns was being spent effectively. Looking at the final results from the fifteen House races where the DCCC spent its money, one has to wonder if we did spend our money as effectively as we could have:
- 1. PA-06: Lost
- 2. NM-01: Losing
- 3. CT-05: win, but credited the netroots
- 4. OH-15: Losing
- 5. IL-06: Lost
- 6. IN-08: Win
- 7. CA-50: Lost
- 8. PA-07: Win, but raised $1M online
- 9. AZ-05: Win
- 10. KY-04: Lost
- 11. WA-08: Lost
- 12. PA-08: Win, but credited the netroots
- 13. OH-18: Win, but defeated DCCC candidate in primary
- 14. FL-22: Win
- 15. CT-04: Loss
Yet still, after producing a sub-.500 record int eh top fifteen House targets, Carville has the gall to tell the press that he and his other consultant buddies deserved even more money so that they could have run even more ineffective advertisements. I write this not as someone looking to attack the DCCC, but instead as someone looking to get my money's worth. The Use It Or Lose It campaign helped direct more than $2.3M into DCCC coffers for the final election push. The MyDD / Dailykos / Swing state Project Act Blue page directed more than $1.5M into Democratic coffers since February. I want to make sure that the money I donated, my community donated, and that we all helped transfer to the DCCC was spent wisely. Looking at our performance in the top fifteen targets, I have some serious doubts that it was.
Carville can try and continue his consulting con that more money to the DCCC would have automatically translated into more victories for Democrats in the House, but looking at our performance in the top fifteen targets, I have to say that is hardly a guarantee. What is a guarantee is that it would have made his rich consulting buddies a lot more money. We practically swept every close race in the Senate, so I have no beef with their consultants. However, when it comes to the House, I want answers. Did we use the right consultants? What other options to we have? What commissions are they taking from these ads? How can we work to reduce the size of those commissions if they are being done on a percentage basis? To what extent are other forms of independent expenditures besides advertising on broadcast advertising more or less effective? How much money does James Carville personally stand to gain from the extra money he wanted channeled to close House races?
These are questions that many people, including the media and the DCCC, need to start asking James Carville. We need answers to these questions. Just because we won does not mean we can't do better in the future. Figuring out what happened to DCCC advertising in our most heavily targeted races is a big area where we can start improving.