Lakoff & Progressive Majority
by Jerome Armstrong, Fri Jun 03, 2005 at 05:50:56 AM EDT
Let me put in a plug here for Progressive Majority, who has really put together some excellent training panels. There's a whole tier of speakers that are policy driven, and a number of high-profile leadership speakers, then there's a campaign training track that's put on by PM. I've attended all the big-name events, and went to a couple of the big favorite writers, like Lakoff and Franks, but it's been in the training tracks where I've learned a few new tools and ideas. It's easy in campaigns to funnel your energies into one or another specialty, say political, field or fundraising, but I don't think the internet is like that, but instead, that it changes the entire campaign, and ought to be engaged by all parts of the campaign. In the Dean campaign, we had an internet operation, which I liked to refer to as the first of its kind, but also the last. A well run campaign uses the internet by bringing on individuals within each of the existing campaign areas, that work together and apart. The absolute worst implementation is for the campaign to let the hackers or the web designers take on the role of strategic implementation. Formulation and implementation of internet strategy from the leadership of the campaign is what most often is missing. Rare still, is the decision-maker that knows what to do in this area, and even rarer are those in such situations that are willing to cede control in an area they are not with expertise. But they are emerging. I've often said that Joe Trippi's greatest strength was his ability to listen to the first 3-4 sentences of one of the latest-greatest ideas, and then go "yea, yea, but you don't understand..." and not only be able to jump to the conclusion based on his getting it, but a couple of steps ahead, and bring in the politcal implication alongside the use of the internet strategically. Anyway, throughout attending these training tracks, I've been able to sit-in on listening to the fundraiser, the field organizer, and the communication operation, and what I see is connections all across.