10% Read Blogs Every Day
by Chris Bowers, Tue Jun 14, 2005 at 01:32:57 PM EDT
Roughly half of journalists, 51 percent, said that the emergence of blogs has made journalists more accountable, 3 percent said less accountable, and 44 percent of journalists said that blogs have not made much of a difference. Similarly, 43 percent of the public said that blogs have made journalists more accountable, 5 percent said less, and 46 percent said that blogs have not made much of a difference. Twenty percent of journalists reported reading a blog almost every day compared to 10 percent of the public.
The survey of journalists was conducted by Princeton Survey Research Associates International between March 7 and May 2, 2005, among 673 journalists including owners and executives, editors and producers, and staff journalists, and representing both print and broadcast media, and local and national organizations. Interviews were conducted online and by telephone by Princeton Data Source. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 4 percentage points.
The public survey was conducted by telephone between March 3 and April 5, 2005, among a nationwide representative sample of 1500 adults 18 years of age and older. For results based on the total sample, one can say with 95 percent confidence that the error attributable to sampling is plus or minus 3 percentage points.10% of the public isn't bad. Maybe half of that traffic goes to political blogs. This certainly seems to support my hypothesis that blogs have surpassed cable news channels as a source of news for Americans under the age of 55.
The press release for this poll also should be nominated for the "intentionally misreading your own data" award:About as many Americans consider Rush Limbaugh, the conservative radio talk show star, to be a journalist as say the same of Bob Woodward, the Washington Post's assistant managing editor who broke the Watergate story with Carl Bernstein, according to a national survey conducted for the University of Pennsylvania's Annenberg Public Policy Center.
Twenty-seven percent of adult Americans polled between March 7 and May 2, 2005, said Limbaugh was a journalist, 55 percent said he was not, and 18 percent said they did not know. For Woodward, 30 percent said he was a journalist, 17 percent said he was not and 53 percent did not know. The difference was within the poll's margin of sampling error.Limbaugh's name ID is at 82% in this poll, while Woodward's is at 47%, entirely accounting for the similarity this poll supposedly finds. By a two to one margin, people who know who Rush Limbaugh is do not think he is a journalist. Also, by nearly a two to one margin, people who know who Bob Woodward is think he is a journalist. Way to not sensationalize your own results Annenberg. Trying to grab headlines is the lowest form of polling.