by Chris Bowers, Tue Aug 03, 2004 at 11:55:50 AM EDT
The Democratic National Committee's independent expenditure office is spending $6 million in 20 competitive states [this week alone] and on national cable networks to broadcast an ad in which Kerry argues that he can lead a nation at war. And, on Tuesday, the Media Fund, a liberal interest group, rolled out five TV ads in five swing states -- Florida, Ohio, Pennsylvania, Nevada and New Mexico. The group, which spent $27 million in 17 states this spring to keep Kerry competitive on the air as he rebuilt his campaign fund after the primary, says it is spending at least $2.5 million over a week to run the ads.That's $14M for direct, pro-Bush advertising over the next two weeks, and $8.5M for indirect, pro-Kerry advertising over next week. The article did not indicate what pro-Kerry groups are planning for the week after this one, but for at least the next seven days Kerry allies will combine to outspend Bush on TV ads.
Also, Bush is significantly cutting back on negative advertising, which made up around 75% of his previous ads buys. The campaign must have finally relented after realizing that the negative ads were not having their desired impact on Kerry's image. Kerry's unfavorables remain a little more than ten points lower than Bush's.