Real Lies

While the right-wing Blogosphere has moved on to the Cambodia schelp after failing to get anywhere with the Swift Boat crap, has announced the winner of their "Real People" ad campaign. It details the real lie about war in this campaign, and is told by Lee Buttrill, a Marine Corps veteran who has returned from the war that is still raging:We were given these idea that there's weapons of mass destruction, but where are the weapons of mass destruction? They said they were so sure where they were, but where are they? When we were over there, we looked around. I was, I was on an intelligence gathering team. We looked, we looked in scientific installations. We never found anything. It was just a lie and it wasn't a proper use of American troops. It wasn't a proper use of my life, or my friends' lives, or the marines who I've seen die around me. It was not a proper use. Pure and simple, the administration lied about WMDs in order to go to war. They had been planning to lie about them to go to war even if the September 11th attacks never took place.

This is a very good ad. Watch it here. MoveOn plans to air it during the RNC, so consider contributing and helping them out.

Tags: Media (all tags)



They should air a combination
The ads are very effective but they should air a variety of the finalist considering they all apopeal to different groups that might be disaffected with Bush.
by Lavoisier1794 2004-08-12 05:54PM | 0 recs
Re: They should air a combination
Yea, I don't get why they'd choose just one, it reminds me of the TMS folly with the Dean person-to-person ads in the Wisconsin (which were faulty, and not timely, for a variety of reasons). The main problem is with that most of the consultants that deal with TV ad buys believe heavily in saturation, and that it takes dozens of viewerships of their ads for the message to sink in., which is really just a guess on their part anyway, for why TV advertising doesn't work anyway. So, for those few individuals that it might work for, a F-You young man isn't going to speak to the undecided women; but this is the core still enthusiastic about Bush, so if you have to choose one, it's a good one.
by Jerome Armstrong 2004-08-12 06:01PM | 0 recs
Re: They should air a combination
Oh, as I understand it, they're airing more than just this one ad. It's just the starter.
From MoveOn's page: Help us air these ads, starting with Sargeant Buttrill's ad, by donating below
by cwkraus4clark 2004-08-13 03:43AM | 0 recs
Re: Real Lies
I've had my doubts about the effectiveness of MoveOn's anti-Bush advertising, but this one looks like a winner. I'll be contributing!
by EvanstonDem 2004-08-12 09:17PM | 0 recs
I thought some of the also-rans were
better, esp if you try to take the perspective of a disappointed but still Republican voter.
by plunkitt 2004-08-13 05:07AM | 0 recs


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