Kerry Advertising News

Kerry has upped his July ad buy from $14M to $17M. Also, he has started running ads in North Carolina for the first time (kick ass). Further, from the same Guardian article, "Bush has remained dark in most places." To top it all off, he has released eight--that's right--eight new ads to be used in the ad buy.

Update: Now Bush is advertising in North Carolina. Also, Bush's ad buy this month will be only $8M, less than half of what now appears to be an ever growing, $18M Kerry ad buy. Also, apparently Bush's campaign did not even have an organization in North Carolina. No hurry guys.

Tags: Media (all tags)



new voice
on the "new team for america" commercial they've added a new announcer...he's older, smokes more, and takes on a more serious tone...

i'm glad to see they're releasing more commercials, but at some point they have to start addressing bush's weaknesses.  i'm sure this is all a part of a strategy to appeal to independent voters who traditionally loathe 'negative' commercials, but at some point they have to start addressing these inaccurage characterizations.  

i've never understood why the democrats...or at least the campaign's surrogates, haven't taken the president to task for his own hypocrisy on the flip-flopping issue.  or more importantly, why they haven't tried to characterize the president through ads as so close-minded and unaccepting of change that he misses the bigger picture.

i wouldn't propose going negative, but inserting some honest and straight forward comparisons on policy points in the ads would be welcomed change.

by bthowell79 2004-07-07 12:10PM | 0 recs
Love the Ads
Especially the one on Mideast Oil ("Freedom and Independence"). That's a theme that really works, and he ought to flog it.
by ColoDem 2004-07-07 12:10PM | 0 recs
These are pretty good
All of us, especially me, have to remember when we view these ads that they are not aimed at the politically obsessed or even the politically aware.

The attacks on Bush, Cheney and the whole mishpocha will come after the convention. Right now, they are building a positive image of Kerry and Edwards.  This cannot be done enough.

by James Earl 2004-07-07 03:27PM | 0 recs
Re: Kerry Advertising News
I have to admit that although I haven't seen the ads the descriptions that I have read here have upped my own enthusiasm level.
by Mark J. Bowers 2004-07-07 05:39PM | 0 recs


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