New Kerry Ads Target Latinos and African-Americans

The Kerry campaign has launched a new ad buy on Spanish language television:In what it says is the largest Hispanic advertising buy ever made in a U.S. presidential race, the Kerry-Edwards campaign is spending $1 million for a 10-state TV, radio and print campaign.

The new ads launch today with a spot called "Honor" and are expected to run through the Democratic convention, which starts July 26. The ads were created by Chambers Lopez & Gaitan, Arlington, Va.

The ads are running in Arizona, Colorado, Florida, Nevada, New Mexico, North Carolina, Ohio, Oregon, Pennsylvania and Washington.

This is a very good idea, especially considering the numbers both Jerome and kos have previously talked about. Kerry has also launched an ad buy aimed at the African American community that will include a new ad, "Who Is This Man?" Democrat John Kerry initiated a $2 million ad campaign aimed at black voters Wednesday, encouraging them to turn out to vote for the candidate because his plans on jobs, health care and education could have a direct impact on their lives.

The campaign, much of it targeted to black-owned media, includes print, radio and television ads. The ads will run in battleground states as well as major cities in other states.

Watch both of the ads on the video page of Kerry's website.

Tags: Media (all tags)


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