"Liberals in Congress & John Kerry"

And so, the title above is the closing strategy for Bush and the Rove campaign?  Flip-flop, and the $100M it represented, went down the drain, so it's back to Lee Atwater tactics to try and squeeze out one more L-word squeeker for the Bush regime. Yea, that tired old 1980's strategy revamped for Bush and the Republican vision for the 2000's future.

Anyone that thinks Bush is ahead just needs to look at the last three commercials of their campaign. The media campaign represents the core message of a campaign; forget everything else, and look at what they are airing on the tube.

  • October 22, 2004:  Wolves

  • October 18, 2004:  Risk

  • October 15, 2004:  Don't Take Chances
In their latest, they are going for the return of Reagan's Bear in the Woods (yep, those 1980's again), but it's not even close, it's weak. Those TV commercials expose beyond a doubt the fear-mongering scare tactics from a campaign that's in desperation mode. The Bush-Cheney team is trading on fear because they are losing. The Republican dream to return to having a "Cold War" strategy should be recognized for what it is; a hopelessly backward-dreaming message that's out of touch with the present, and has no vision other than "more of the same" for the future.

Tags: General 2008 (all tags)



You have to admire W's brevity

FDR:  "All we have to fear, is fear itself."

GWB:  "All we have, is fear itself."

by Californian 2004-10-22 10:11AM | 0 recs
Re: You have to admire W's brevity
I like it.  Why not start an ad with a short clip of FDR, followed by a clip of Cheney threatening disaster, followed by JK contrasting fear and freedom?
by KTinOhio 2004-10-22 02:34PM | 0 recs
Re: You have to admire W's brevity
And, of course, there's no reason why the DNC can't run against George Bush and his enablers in Congress.
by KTinOhio 2004-10-22 02:35PM | 0 recs
Down the Drain...
I don't necessarily think that it was $100,000 down the tubes. For their base and a few swings it worked with, Republicans went through the normal pattern most ad campaigns go.  Our efforts, I don't think, did much to alter the messages they put out, and continue to put out.

First, they defined their man.  Kerry did the same thing with his biography ads that ran at the start.  The incumbency offers the advantage of being able to spend less time & money in ads doing so.

That allowed them to transition into defining their opponent quicker, which happened contemporaneously with Kerry's effort to define himself.

After the Convention they fought even harder to define Kerry as the flip-flopper and the Swift Boat Ads trying to discredit everything we (Democrats) had done to paint a certain picture of the Senator.

That is what Republicans have always been so good at, setting the paramaters of the discussion and topics of that discussion.

The way it was done with the Swift Boat ads by a "Third Party" group while W's ads spent time attacking flip-flopping and his record (that gas ad, the one with Kerry in the well "voting against the troops" four times was pretty good - and to a certain extent it worked.

What you will probably see starting in the middle of the next week is a return to the message of "strong leadership," and a candidate that will lower your taxes.  The same positive characteristics the Republicans have tried to build up from day 1.

Just because tone and tenor of commercial ads switch, doesn't mean they have failed.  It could just as well mean that their pollsters/advisors believe they have gained as much traction as they can with those memes and move along.

1.) Define yourself
2.) Define your opponent
3.) Define your issue base/contrast with your opponents "weakness" on similar issues
4.) Return to solidifying that definition of yourself and those issues in the few days before the election.

These are not mutually exclusive as elements of number 2 often bleed into the transition of #3 and so on.

Unfortunately, with people convinced to vote for Bush (whenever they made that choice) the Republican memes stuck.  

1.) Steadfast leader
2.) Iraq had WMD - Saddam = Osama
3.) Kerry not the right choice on National Defense
4.) Bush = courage the stand by what he says and not change his mind.

Setting the terms of the debate is something we have always had to overcome in the face of the Republican machine - and the fact that we had to do it again is a product of not only an ad campaign, but decades of setting these pre-existing paramaters into place by Republican Think Tanks.


by Tim Tagaris 2004-10-22 11:14AM | 0 recs
Wolves Ad
The wolves ad is getting a lot of free media attention.  

I say Kerry should bring back Harry and Louise ;)

by jasont 2004-10-22 12:47PM | 0 recs
Wolves Ad
Does anyone else think this ad is funny?  It's not scary unless you spent a lot of time reading fairy tales where wolves eat people.  Unfortunately for the Bush campaign, 6 year olds don't vote.
by PonyFan 2004-10-22 01:26PM | 0 recs
They shouldn't use the L word
that makes Cheney angry!

Oh... you mean the other L word.  My time's sure have changed!

by pessullivan 2004-10-23 02:30PM | 0 recs


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